Various such variables can be tackled by the media agency while buying ad space in Asianet. While advertising in the prime time might give you the maximum reach but the agency might recommend non-prime time as it provides a lower cost per reach. Scheduling of the ads will depend on the campaign objective and the pricing. Once you have decided to go ahead with advertising in Asianet, the next step for the TV ad buying agency is to plan the frequency and timing for the ads (called spots) and negotiate the right price. The agency uses BARC data to decide the TG and Asianet viewer profile matches. Firstly, the media agency will help you in deciding if advertising in Asianet is right for your brand. There are several roles that a media agency plays while executing your TV campaign. Media Agency can play a critical role if you are planning to advertise in Asianet.
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